Stay Current PSA Newsroom
October 10, 2026
Hispanic Heritage Month: Soffiel Rivera Martinez
Hispanic Heritage Month honors the cultures and contributions of both Hispanic and Latino Americans and their influence on the history, culture and achievements of the United States. During this important observation, we are pleased to spotlight our team members who show how our different backgrounds contribute to strengthening our PSA team.
PHL-based Flight Attendant Soffiel Rivera Martinez has been interested in aviation since childhood and attributes his Cuban values as what has continued to guide him both personally and professionally throughout his aviation career.
In celebration of Hispanic Heritage Month, Soffiel shared the importance of his heritage, how his culture has guided him through working at PSA and what he cherishes most about his Cuban culture.
What are some of your favorite customs or values from your culture?
I was born in Cuba, a country whose culture, traditions and values have played an important role in shaping the person I am today. Growing up, I learned the importance of family, perseverance, resilience and treating others with warmth and respect. These values continue to guide me both personally and professionally.
What does your heritage mean to you?
As I have pursued my career in aviation, I have had the opportunity to meet and work alongside people from many different cultures and backgrounds. Those experiences have shown me how diversity strengthens our industry and creates opportunities to learn from one another. I am especially proud to carry my Cuban heritage with me throughout my career. Whether through our traditions, music, food, language or the importance we place on family and community, my heritage remains an important part of who I am. Joining PSA represents another meaningful step in my aviation journey. I am proud to be part of a company that recognizes and celebrates the diverse backgrounds and experiences that make our team stronger.
What are you most proud to celebrate during Hispanic Heritage Month?
During Hispanic Heritage Month, I celebrate not only where I come from, but also the journey that brought me here and the opportunity to continue building my future in aviation. I am proud of my Cuban roots, proud of my journey and proud to be part of the PSA family.
